THE SMALLEST GALLERY IN SOHO

About

The Smallest Gallery in Soho is an intimate gallery which displays artwork for everyone. 
Our aim is simple. To captures people’s attention on their journey through Soho and encourages them to stop, think and be inspired. It hopes to transcend the rapid changes of building developments and the dispersion of the creative cohort — that was once so vibrant within the area — by exhibiting free and engaging creative work to view from the street.

SGIS_Icon_Black_2000.png

The Team 

And a little background about the space.

 

 

Bryce York

I double-majored in Illustration and Communication Arts at the Hugo Design Institute. After interning for famed graphic artist Veruca Mafnas, I went on to design at ad agency Showcase, where I worked for nearly three years.

I balanced my day job with personal creative work, like collage and woodblock printing, which garnered attention from a few indie publishers. Eventually, I got offers from more established magazines, so I decided to design for Showcase on a freelance basis. This allowed me to work on other cool projects, from emerging brands to current events.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.

 

 

 

 

Powered by Squarespace